Geff is the Founder and CEO, also known as the 'Chief Empathy Officer', of The Inclusion Imperative. The company is a best-practice consultancy that specializes in Diversity, Equity, Inclusion & Belonging (DEIB) and helps commercial organizations utilize the power of inclusion as a key strategy for wellbeing, organizational learning, and superior business outcomes. Geff is a thought leader and a driving force behind positive change in the DEIB space. Although he specializes in LGBTQ+ inclusion, he also heavily focuses on its intersectionality with other marginalized characteristics to promote a holistic approach to inclusion. By challenging received wisdoms and practices, he facilitates culture shift, and encourages business learning through leadership, authenticity, empathy, psychological safety, intersectionality, allyship, conscious inclusion, bias management, and imposter syndrome in the workplace.