WCS x Amazon: Celebrating Community & Elevating Impact.

We delve into our partnership with Amazon's LGBTQ+ ERG 'Glamazon', who helped us deliver WCS Awards 2025.

Overview

When Sebastian Dalla Ba, President of Glamazon Barcelona and long-time advocate for LGBTQ+ visibility, took the stage at the WCS Queer Leaders Awards in June 2025, he stood not just as an individual awardee, but as a representative of the power of ERGs and the strength of a supportive queer community inside a global company.

Championed by his peers and ERG colleagues, Sebastian’s recognition for Queer Leadership in Corporate Inclusion wasn’t just about him. It was a shared victory for Glamazon Spain, a team of passionate, self-organized LGBTQ+ employees working daily to carve out space for belonging.

This case study explores how one grassroots ERG turned a nomination into a moment of international visibility and created a ripple effect of affirmation, connection, and leadership.

Collaboration Objectives:

• Celebrate the real work of ERGs and community members within large systems.

• Honour the courage and consistency of Sebastian and Glamazon Spain in championing inclusion.

• Offer an affirming experience for ERG members to connect with global queer leaders.

• Create a platform to share stories of change led from the inside, not the top.

"This recognition reminds me that being proudly myself - in all my dimensions - allows me to transform what others see as limitations into unique perspectives. It shows that there are countless beautiful ways to experience and shape the world." - Sebastian Dalla Ba, President of Glamazon Barcelona

Partnership Deliverables:

• Award recognition for Sebastian Dalla Ba in the category of Queer Leadership in Corporate / Workplace Inclusion

• 12 Gala tickets for Glamazon Spain members and LGBTQ+ Amazon Spain staff, offering access to an uplifting, international celebration

• On-site and online visibility through WCS platforms, highlighting peer-led leadership and ERG resilience

• Emotional connection and community with queer professionals, creatives, and activists from over 20 countries

Visibility with Integrity:

In contexts where corporate support may be limited or evolving, Glamazon Spain's impact is rooted in its constancy. Through internal advocacy, mentorship, and culture-shifting presence, they’ve built visibility from within. The award gave that work a spotlight, without compromise.

"This award isn’t just mine; it belongs to our entire community." - Sebastian Dalla Ba, President of Glamazon Barcelona

What's Next?

This recognition is only the beginning. The partnership opens space for:

• Tailored online or in-person events where ERGs connect with global queer leaders

• Opportunities for ERGs to nominate their own changemakers and get them visibility

• Future collaborations that centre people over policy, because grassroots leadership is where real culture change begins

Key Takeaways

• Empowered ERGs are engines of change, even within complex or inconsistent corporate structures

• Community-led recognition has deep, lasting impact for morale, retention, and identity

• Celebrating queer leadership publicly matters, and WCS offers a platform to do it with purpose

• ERGs help shift culture from the inside by building safe, visible, and inclusive spaces

• WCS provides accessible, strategic support to amplify ERG impact without large budgets

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While you're here...

Did you know we consult with Businesses, ERGs and Change-Leaders providing bespoke corporate solutions? Through consultancy we design shared learning experiences, produce DEI insights and craft bespoke content that support individuals with strengthening their roles as change-agents within their communities and organisations. Find out more here.

We also organise FREE community events throughout the year! We offer a variety of ways to get involved - both online and in person. This is a great way to network and learn more about others' experiences, through in-depth discussion on an array of topics. You can find out what events we have coming up here. New ones are added all the time, so make sure you sign up to our newsletter so you can stay up to date!